Climate Central, The Weather Company agree to expand Climate Matters access

PRESS RELEASE

Climate Central and The Weather Company, an IBM Business, Expand TV Weathercaster Access to Climate Matters Content

Princeton, NJ—May 19, 2022—To help broadcast meteorologists illustrate weather and climate change connections for television audiences, Climate Central and The Weather Company, an IBM Business, have announced an agreement to provide Climate Central content-–including analyses of climate trends, impacts, and solutions–-to the hundreds of media news organization customers using The Weather Company’s Max Platform.

Unveiled in April at the National Association of Broadcasters in Las Vegas, the relationship will provide access to Climate Matters materials for Max Velocity customers, The Weather Company’s new, cloud and browser-based video storytelling tool, and via The Weather Community, a library of assets available to all Max platform clients. The Climate Matters program was launched in 2012 to produce data, graphics and reporting resources supporting meteorologists' efforts to educate audiences about climate change's immediate, local impacts on their communities. Adding these resources into Max Velocity lets weathercaster clients quickly and easily integrate Climate Matters content directly into their usual workflow for video production.

"Our work with The Weather Company is a vital step toward allowing more meteorologists to present climate science through our Climate Matters program, because it makes it easier to integrate graphics directly into their usual workflows and formats,” Benjamin Strauss, CEO and chief scientist of Climate Central said. “Audiences want more information about climate change, and this advance helps our partners provide it, giving their viewers the knowledge they need to understand how climate change affects their lives and their futures."

Climate Central content will be available to Max Velocity clients within the next few months.

About Climate Central

Climate Central is a non-advocacy, non-profit science and news organization providing authoritative information to help the public and policymakers make sound decisions about climate and energy.

Contact: Peter Girard, Director of Communications, Climate Central: pgirard@climatecentral.org or 609-986-1999

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